Strategic Websites for Small Businesses & Boutique Owners

Strategic, conversion-focused websites for small business owners, complete with Google Search Console, so that you can be found on Google.

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A Website Designer Who's Actually Run an Online Business & Boutique.

I chose web design twice, and that tells you everything about how much I love it.

I started designing websites over six years ago and found something I was genuinely passionate about. A few years in, I took a leap and opened a brick-and-mortar boutique. I ran it, loved it, learned from it, and eventually sold it. Then I came back to web design, and I brought everything with me.

Most designers understand design. I understand business. I know what it's like to need customers, to figure out the online world with no roadmap, and to feel like your website should be doing more. That changes everything about how I build websites.

I don't just create pretty pages; I build strategic online presences for small business owners across the United States and Canada who are great at what they do and just need someone in their corner who gets it.

I'm based in the Treasure Valley in Idaho, but distance has never been a barrier. Everything is fully online, from our very first conversation to the moment your site goes live.

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More Than a Pretty Website!
A Complete Online Presence

  • Person holding a laptop with a black screen in front of them, dressed in a beige coat and white shirt.

    Built to Be Found on Google


    Every website I build includes Google Search Console setup and on-page SEO.

    So your site doesn't just go live; it gets discovered by Google.

  • Person sitting on a white surface with a laptop on their lap, holding a notebook and pen, wearing ripped black jeans and a gray sweater.

    Custom Design, Not Cookie-Cutter Templates


    Every site is designed specifically for your business, your brand, and your customers.

    Not dropped from a template and handed over.

  • A person wearing a gray sweater writing on paper with diagrams and charts at a wooden desk, with a white mug and a closed laptop nearby.

    Guided by Someone Who Gets Small Business


    I've run a few businesses.

    I know what it feels like to be the owner, the marketer, and the everything else person. That experience is built into every website I design.

Small Business Owners
Trust Caliber Design Co.

Don't just take my word for it.

“Heidi did an amazing job helping me put my website together. She listened to everything I asked for and delivered. I highly recommend her.”

— Jennifer
Michigan

“Our new website design is looking fabulous! I would highly recommend Caliber Design Co to anyone looking for a beautiful website or some SEO work. Heidi is super easy to work with and has such talent for design and making it look beautiful!

— Brittany 
Pasco, WA

“I knew I needed a website, but I didn’t know how to go about it. I met with Heidi on a call, and by the end of the call, I hired Caliber Design Co. to create my website, and I’m so happy with how it turned out!”

— Sharon 
Boise, ID
Women writing in a journal.
Women writing in a journal.

Is This You?

I work best with small business owners who are serious about their online presence and ready to invest in their website to get it right.

✓  You're a small business owner ready to finally show up online properly

✓  You want a website that brings in real customers, not just something that looks nice

✓  You're launching a new business and want it done right from day one

✓  Your current website is outdated, and you know it's costing you customers every day

✓  You want to show up on Google when local customers search for what you offer

✓  You want someone to guide you through the whole process no jargon, no overwhelm

Let's Build Your Website →